Ok. I confess. The lady in question did not like me (really bad). But as my life usually causita slapping me from time to time, to save ubicaína dose, had the know, more conversational conversations will come, I retract my first impression wrong. Vanessa Rodriguez, best known in the world blogger as Serendipity, is simply enchanting. A couple of months ago I interviewed for a job in college and we got a parrot of the brave, the kind that seem unreal if you do not put alcohol into the vessels of the table.
the end it resulted in a noticeable than good (the best of this cycle). She had already published part of the interview on his blog, but if the flies, bees and mosquitoes here is the full version. The interview is charted as the top FIFA can have it only a few. ;)
Vanessa Rodriguez Maza
Web Style
Sincere, funny, direct. It has become one of the most famous fashion blogger in cyberspace, having even been named in Vogue, the magazine number one as far as fashion is concerned. Their website www.lavidadeserendipity.com , is today one of the most popular not only in Peru but throughout Latin America with an army of readers who do not hesitate to use it every time you leave your head trying to choose what to wear.
While I wait, observe carefully the living room of the house of his parents. The pictures above the fireplace, the bright cushions on the sofas, tables, carpets, vases. Everything so neat and smooth, allowing me to conclude that this fascination with good taste in her family. Go down the stairs on some high heels that handles with ease while holding a conversation in perfect English on his cellphone. He says goodbye, hangs up, apologizes and greets me as if we old acquaintances. He tells me that I was talking to a teenage friend, who keeps in those years I used to spend his summers in Chicago. " For her fashion began to interest me. You went home and had lots of magazines. I accompanied her to buy clothes and dreamed of this scene. Ever write something about it, because it is indirectly to blame for all this " .
Here to Stay
But while that friendship sparked his love for the rags, it was not until three years ago and after a not very nice in your life, who would become a professional it.
" In October 2006 I had a very delicate operation that forced me to spend six months on medical leave. Do not let me do anything! and for me I'm pretty independent that was terrible. If I wanted a magazine or TV remote control I said: " not move!, I reached what " . He was desperate "
Open" blog was a way of relaxing?
I felt I had something to say but did not know why. In addition, during my break, the company where he worked went bankrupt, so the above was in the street. It was summer 2007 and all my friends were working Monday to Friday and the weekend in the south, while I had to stay home. So I opened the blog and started writing about what happened to me. Not if it was a relief but I needed to.
Serendipity Why what does it mean?
I always liked the word, I feel super smooth, so it was my password at all, even my nick in the Messenger. In English it is serendipity and means "to find what you were not looking", and somehow that's what happened to me.
Is not you sought to become a fashion blogger?
No way! In fact the culprits are the readers. (Laughs)
You mean that readers did your personal blog to become a fashion?
One day caused me to write about my favorite clothes and accessories for summer and inadvertently began to arrive that had comments telling me happy. Then came more but this time wondering what clothes could be used for a specific commitment. Since I had much free time, surfing the Internet and they responded with several options. So it all started and I'm still so far.
you surprised at once so successful?
In fact surprised me. I was super excited. I spent hours at the computer answering emails and yet now I no longer cope. Would have to devote only this, but after how I buy my shoes? (Laughs)
Is it very absorbent?
if not absorbing, but that takes time. This year I could get my first paid advertising on the page. I make practically a Personal Shopper, just that I do online and free. If for every person who visits the Web (and that I'm not mentioning page view), I won a dollar, live quiet. That is, if I'm going to spend an entire Saturday sitting at the computer responding, I do heart, but they are hours that I do not give away. So the idea is that you cover the advertising expense.
The good and bad
What benefits have you brought?
lot of them. I made a firm promise not to return to work in office and I succeeded. I also got to work with Gerardo Privat contact came to the same blog. Imagine!, If I really excited that ten people read me, the fact that among these ten have one connected to the world of fashion and over are interested in working with me was great.
"Today your world is fashion?
I've always liked, but being able to deal with it today is like a dream. Now I do consulting for Web page design, image consulting, publishing companies and collaborate with other blogs. For example it was a sin that Peru had no Fashion website, because all the people who went to the fair and collecting cards of all exhibitors, once at home with more peace of mind would want to see who they are or that offer such cards , and where would be the first place to seek? For Internet. So I volunteered and made the Peru Fashion website this year. It was a huge damage not exist.
While your site now speaking of clothes, have not entirely left his personal side as well where you light with a very sincere and relaxed style
I write as I speak. I'd be lying if I said I was in school I loved reading and writing. I just with Vogue and Vanity, nothing more. I even remember that girl I wanted was to be an actress of telenovelas. Televisa San Angel to go and be what I, the next Thalía.
Just as there are many people who follow you also have some who do not sympathize much with your style and your way of seeing fashion
Well, no one gold coin to please everyone. How boring it would be!
Is not the negative comments affect you?
When it was my first review malicious if it hurt a bit and I said something like "why do not you love me?" (Pretends to mourn). But over time you learn. What I do not understand is how some people have a preconceived notion of me without knowing me. How many of those who write a comment on bad vibes have taken the time to sit and have coffee with me and then draw conclusions? None. But after all, is part of it. As I once told my boyfriend, when you talk about something in public or appear in an interview reviewing something you are exposed to criticism and must be consistent with it.
What do you think the rest of the web sites of the same item in our midst?
that benefits are readers because they have more options. That's great. There are some, few happily, sometimes trying to create a rivalry between them, which for me is total nonsense. What's more, I think among ourselves should support, because none have discovered gunpowder, nor have we found giving advice and organize competitions. The important thing is that we give the reader more information and let him decide.
is believed to be a matter purely feminine ...
Lies Look, I know exactly what percentage of my readership is male. But the emails you send me I would say that thirty or forty percent are men, and that's a lot, what happens is that it is harder to accept.
Are Peruvians dress well?
No. We are learning, we are trying, but we lack a lot. We have no fashion market. Recently we two magazines devoted to it, a cable television program. Recently we are instilling that fashion is more than just catalogs and department stores, then we can not pretend and we should not be offended if we say that we do not know dress.
Peru Fashion
What we need to be a country that produces and creates fashion trends?
Peru has become a country textiles. We have the machinery, raw materials, labor and good price for that labor, but we are a country of fashion. I still think that if you can. We are just beginning and can be improved. We are not New York or Paris, but we can advance to the level of a Fashion Colombia unfortunately is now upon us. Regarding the trend of generating forget, we generate fifty years.
Is not a very pessimistic?
is that the issue is more complex than believed. Influence economic, social, cultural and even political. We should stop being a Third World country and change the chip. The fashion comes from the street. In developed countries, large companies have so-called trend hunters who are dedicated only to go out and observe people.
seems ideal work
is a fascinating concept, and involves taking part of everyday life to produce fashion. For example, last year the runways were full of excesses. All huge, and was striking because being in times of crisis, the designers did not want to see the world and took fashion outlet. The result was excessive collections. Larger than even larger. But this year has been a return to minimalism, because they realized that they should return to see out, see the reality, what people want and can use, then everything has been simpler, easier.
Do you think that in Peru we have the capacity?
I believe so, but you have to work hard. There must be supply and demand. Not just enough to have a good product but there must be people willing to pay. It is not the same to buy a pole of thirty-five soles of a store that sent him to do to China, that the guy who command to make your lot here with a seamstress in a small shop and therefore will cost twice. If you want to support the national designer will have to be willing to pay the double.
But you see no future? How good designers have?
We are growing, there is an offer new designers, young brands that did not have before. But I also should expand the mind and see beyond the everyday clothes or dress disco. Make a more complete proposal. But to demand that you have to have good schools and then to practice sites. A graduate of St Martin's in London began as a trainee in the workshop and is Fendi years there and then jump to large. That is, not just out of high school but now work with big brands. You finish your three years here and where are you going to work? Nobody is born knowing. The day a Galliano displayed because someone just gave birth, just would not be here but elsewhere, because here no market for a John Galliano.
That
over new, but what about those who lead a run of years in our midst?
is a pity that having gateway and the possibility of going to Paris prêt à porter still presented the same and have the name only to PromPeru. We must gradually give more space to young people.
Some people think that fashion is a banality
As a large wave to review their lives, because every day they have to get dressed.
maintain that there are more important things to deal ...
When I was little my mother went every day to get me to school, and was always perfectly groomed. All my friends loved her and I was the proudest. It is our duty to look good, is something that helps you in your work, your studies. Definitely you have in the brain is the most important but not the first thing people see, and how many points you can win if you're smart and are always well placed. With that satisfaction when you start the day before you leave you look in the mirror and say, "I look good." It gives you more confidence, more security. One is born with one body, why not keep your best? Unfortunately there is no second chance to make a first impression.
Everything comes through the eyes?
Not that everything between the eyes, has nothing to do with being skinny or being nice. You can be very intelligent and more capable, but if you project no one will want to discover how much they really are.
What is the balance of these three years on the Web?
Extremely positive, I learned a lot and would not trade it for anything. If I had done this twenty years would be another story. It has been my best therapy. I'm a normal girl like so many, so if I could believe that anyone can. It's about trusting yourself and take risks.
Photo: Belami Cárdenas M. http://belamifoto.blogspot.com
print design: Renzo Gutierrez
Again many thanks to Vanessa for his disposition and the good vibes so contagious. And while I thank those who helped work out great. Thanks Belami and Renzo;)
